Hi, I’m Alex, and I am a Visual Designer and Creative Director.
I thrive on blending creative ingenuity with empathetic design to create experiences that function seamlessly and evoke genuine emotional connections.
Screen Assets
Tools: Figma, Photoshop, Pages.
*Content modified to protect confidentiality.
Gestalt
Responsive web interface, data visualization.
Tools: Figma, Adobe Photoshop.
*Content modified to protect confidentiality.
Motion Graphics
Tools: Adobe Illustrator, Photoshop, After Effects.
Presentation Slides
Tools: Keynote, PowerPoint.
Motion text effects
Tools: After Effects, Final Cut Pro, Motion.
*Content modified to protect confidentiality.
Baseline
Tools: Figma, Photoshop.
*Content modified to protect confidentiality.
Animation
Tools: Procreate, After Effects, Adobe Premiere.
Business Intelligence
Tools: Adobe Dimension, Adobe Photoshop.
*Content modified to protect confidentiality.
Poster Design
Tools: Adobe Photoshop, Illustrator
Social Media Posts
Tools: Adobe Fresco
Umber
Tools: Adobe XD, Adobe Photoshop.
*Content modified to protect confidentiality.
VisionOS Mockup
Tools: Figma, Adobe Photoshop.
*Content modified to protect confidentiality.
Terrier Amber Ale
Brand design (logo, label, product mockup) for a brewery specializing in amber ale.
Tools: Adobe Dimension, Adobe Illustrator, Adobe Photoshop.
dSchur skate brand
Brand design (logo, label, product mockups) for a surf and skate company.
Tools: Adobe Dimension, Adobe Illustrator, Adobe Photoshop.
Bauhaus Ausstellung
Reimagined graphic design based off of a 1920s German publication.
Tools: Adobe Illustrator, Adobe Photoshop.
Phase_Shift
Poster design and mockup for a Sci-Fi series.
Tools: Adobe Illustrator, Adobe Photoshop.
Palomino
Brand design influenced by the Swiss style.
Tools: Adobe Illustrator, Adobe Photoshop, Procreate.
Alex Pacheco – Visual Designer | Creative Director
San Francisco Bay Area
Alex Pacheco is a visual designer and creative director at Apple, where he leads design for executive-level presentations and directs the creative vision for large-scale in-person events: work spanning keynotes, motion graphics, and print and media design. He brings over a decade of experience turning complex messages into clear, high-impact visual moments.
His eye was shaped early: studying Radio, Television & Film at the University of Maryland, absorbing Bauhaus and 1960s experimental cinema, and later producing the award-winning feature PRAXIS. Before Apple, he founded the creative studio canflip, producing motion and branding for clients including CNN, MSNBC, and the Brookings Institution.
Known for world-class brand standards and pixel-perfect execution, Alex builds visual work that's as rigorous as it is bold.
Strengths:
Expert in visual systems, brand identity, and UI for tech
Cross-disciplinary background in motion, film, and 3D
Proven track record delivering creative work for high profile brands
Skilled at scaling design systems and creating intuitive interfaces
Passionate mentor, team builder, and always pushing creative boundaries