Hi, I’m Alex, and I am a Visual | UI/UX Designer and Creative Director.
I thrive on blending creative ingenuity with empathetic design to create experiences that function seamlessly and evoke genuine emotional connections.
Screen Assets
Tools: Figma, Photoshop, Pages.
*Content modified to protect confidentiality.
Gestalt
Responsive web interface, data visualization.
Tools: Figma, Adobe Photoshop.
*Content modified to protect confidentiality.
Motion Graphics
Tools: Adobe Illustrator, Photoshop, After Effects.
Presentation Slides
Tools: Keynote, PowerPoint.
Text effects
Tools: After Effects, Final Cut Pro, Motion.
*Content modified to protect confidentiality.
Baseline
Tools: Figma, Photoshop.
*Content modified to protect confidentiality.
Animation
Tools: Procreate, After Effects, Adobe Premiere.
Business Intelligence
Tools: Adobe Dimension, Adobe Photoshop.
*Content modified to protect confidentiality.
Poster Design
Tools: Adobe Photoshop, Illustrator
Social Media Posts
Tools: Adobe Fresco
Umber
Tools: Adobe XD, Adobe Photoshop.
*Content modified to protect confidentiality.
VisionOS Mockup
Tools: Figma, Adobe Photoshop.
*Content modified to protect confidentiality.
Terrier Amber Ale
Brand design (logo, label, product mockup) for a brewery specializing in amber ale.
Tools: Adobe Dimension, Adobe Illustrator, Adobe Photoshop.
dSchur skate brand
Brand design (logo, label, product mockups) for a surf and skate company.
Tools: Adobe Dimension, Adobe Illustrator, Adobe Photoshop.
Bauhaus Ausstellung
Reimagined graphic design based off of a 1920s German publication.
Tools: Adobe Illustrator, Adobe Photoshop.
Phase_Shift
Poster design and mockup for a Sci-Fi series.
Tools: Adobe Illustrator, Adobe Photoshop.
Palomino
Brand design influenced by the Swiss style.
Tools: Adobe Illustrator, Adobe Photoshop, Procreate.
Alex Pacheco – Visual Designer | Creative Director
San Francisco Bay Area
Alex is a seasoned visual designer with a sharp eye for detail, deep technical expertise, and a creative foundation rooted in film, design history, and storytelling. With a background that blends cinematic artistry and high-impact tech design, he brings over a decade of experience crafting bold, intuitive visual experiences across digital platforms.
His creative journey began at the University of Maryland, where he studied Radio, Television & Film and developed a passion for Bauhaus, New Wave, and 1960s experimental cinema. That foundation led him to work on major film productions like Transformers, The Wire, and Enemy of the State, before producing his own award-winning feature film PRAXIS, which earned acclaim for its striking visuals and surrealist tone.
Transitioning into design, Alex launched his own creative studio—canflip—offering motion graphics, 3D, and branding services to clients like CNN, MSNBC, and the Brookings Institution. His ability to blend visual storytelling with clean, modern aesthetics made him a go-to creative partner for music videos, campaign content, and branded media.
After joining Apple Inc., the world’s leading tech company, Alex deepened his understanding of hardware, software, and customer experience—eventually becoming a team lead and trainer at one of its flagship NYC locations. From there, he moved into internal communications and training design, before shifting to product-focused roles in UX/UI.
Today, Alex designs user interfaces for web and iOS applications—merging best-in-class visual design with scalable UX strategy. He’s known for upholding world-class brand standards, delivering pixel-perfect execution, and collaborating across functions to bring digital products to life.
Strengths:
Expert in visual systems, brand identity, and UI for tech
Cross-disciplinary background in motion, film, and 3D
Proven track record delivering creative work for high-profile brands
Skilled at scaling design systems and creating intuitive interfaces
Passionate mentor, team builder, and always pushing creative boundaries